Why Spray Tanning Is for Every Woman—Yes, Every Shade

As a spray tanning artist with over 15 years of experience, I’ve had the privilege of tanning women from all walks of life. In recent years, more and more women of colour have come to me curious about spray tanning, and many have since become my most loyal, glowing clients.

There are so many misconceptions about why women choose to tan. It’s not always about going darker. In fact, the majority of my clients opt for a subtle, radiant glow that:

  • Evens out skin tone and tan lines (think sock marks or sports bra lines)

  • Minimises the appearance of cellulite, stretch marks, and veins

  • Leaves them feeling healthier, fresher, and more confident

Spray Tanning Women of Colour: A Different Goal

For my clients with deeper skin tones, the focus isn’t about achieving darkness, it’s about enhancing what’s already there. Spray tanning can:

  • Neutralise dull or ashy undertones that show up, especially in cooler months

  • Even out lighter patches and imperfections

  • Create a “melanin popping” glow that feels luxe and luminous

The truth is, women of colour love glowing skin too. It’s not about changing—it’s about celebrating.

Health and Awareness

Another important factor? Skin health. While women of colour statistically have a lower risk of skin cancer, they face the highest rates of late-stage diagnosis. More women are becoming conscious of sun damage, and a sunless glow offers a safe, stunning alternative.

My Commitment to Education

During lockdown, I invested in specialist certification with Maria Michelle’lee—Diversity Beauty Expert and owner of Brown Sugarz Spray Tanz. I learnt techniques and formulas designed specifically to cater to women of colour, so every woman who steps into Blushaé feels seen, understood, and cared for.

At Blushaé, Every Woman Belongs

No matter your skin tone, age, background, or lifestyle, you belong here. Our studio is a private, women-only space where beauty is tailored, personal, and empowering.

Because at the end of the day, every woman deserves to look in the mirror and see her most confident, radiant self.

See you in the studio,
Jacqueline x

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